Open to new opportunities
PMM & Growth · 5+ years · SaaS & Fintech
Hi, I'm Vinay

I take products from
hard to explain to obvious choice
Then build the engine that proves it.

Brands I've worked with
VolopayVolopay ItiliteItilite InterviewBuddyInterviewBuddy
Vinay Kumar
✈️ Traveller
🎨 Designer
📢 Marketer
⚡ Automation Enthu
Vinay Kumar
Vinay
Who I am

Product Marketer by Craft.
Nomad by Heart.

A curious fellow with 5+ years cracking revenue codes and architecting product journeys for startups. I thrive on building high-impact tools from a box of scraps and collaborating on UI/UX projects through a strategic marketing lens.

When I'm not working, I'm traveling like a nomad or designing cinematic film posters, always keeping an eye out for the next ambitious startup where I can learn, contribute, and grow.

✈️ Last destination: Rishikesh  ·  🎨 Current obsession: Automations  ·  ⚡ Latest build: B2B ad maker (in progress)
GROWTH
Selected Works

Case Studies

Real campaigns. Real numbers. No vanity metrics.

Volopay · GTM Strategy

Ran GTM across four markets. The numbers moved everywhere.

Ran product-led GTM across 4 APAC markets at Volopay. Repositioned Indonesia from enterprise to SMB, doubled sales velocity, and cut CPL by 68%.

$2.5M+ ARR 68% CPL Drop 4 APAC Markets 3.8%→11.85% CVR
Read Case Study
volopay.com/dashboard
Volopay dashboard
VDO Intel · Positioning

Rewrote the positioning from scratch. Revenue followed in 90 days.

VDO Intel was selling "video analytics." Nobody cared. Repositioned them around security risk mitigation, the problem buyers actually had budget for. At Solify, sharper personas drove $220K in revenue.

12% MoM Lead Lift $220K Revenue 33.2% Lower CPL
See Repositioning Playbook
vdointel.com/app
VDO Intel
Performance / Growth Marketing

Multi-Channel Paid Acquisition at Scale

Google, Meta, and LinkedIn all underperforming. CPL was too high,, volume too low. Rebuilt targeting and creative from scratch. Scaled across APAC, MENA, and North America.

33.2% CPL Reduction +21% Engagement +18% Lead Quality
Performance Playbook
ads.google.com/scripts
Performance marketing
Volopay
Volopay · GTM Strategy

Ran GTM across four markets. The numbers moved everywhere.

3.8%→11.85% CVR68% CPL Drop4 APAC Markets
VDO Intel
VDO Intel · Positioning

Rewrote the positioning from scratch. Revenue followed in 90 days.

$220K Revenue33.2% Lower CPL
Performance
Performance Marketing

Multi-Channel Paid Acquisition

33.2% CPL Drop+21% Engagement
Things I Made Up That Actually Worked

Applied AI
& Experiments

Things I built to solve real problems — automation workflows, AI tooling, growth experiments that shipped and had measurable output.

AI Tooling · Claude Code

Four Recurring Tasks. Four Agents. Zero Manual Loops.

Competitive intel took 20 hours a week. Proposals took 30. Campaigns took half a day to push. Outbound research took 3 days per batch. Built four Claude Code agents — one per task. All four run without a human in the loop.

50+ hrs/week freed 20-hr intel → <5 min 12 campaigns in 20 min
See How It Worked
claude — bash — 80×24
Claude terminal automation
Growth Hack · InterviewBuddy

When Strategy Beats Budget

InterviewBuddy had no ad budget. Scraped 8,000 Facebook group members, matched them to LinkedIn profiles, extracted emails, and ran a cold campaign that converted at 18%.

18% Email CVR 641 Signups <$50 Total Spend
See How It Worked
interviewbuddy.net
InterviewBuddy
Ad Strategy · Volopay

Selling B2B Like It's B2C

Every competitor was running polished LinkedIn ads at CFOs. Took the budget to Meta with UGC instead. LinkedIn CPL dropped 25% after warm audiences replaced cold spend.

13% Higher CVR 4 Markets 2× Lower CPL
See How It Worked
volopay.com/dashboard
Volopay dashboard
Claude Code terminal
AI Tooling · Claude Code

Four Recurring Tasks. Four Agents. Zero Manual Loops.

Claude CodeAutomationZero Manual Work
InterviewBuddy
Growth Hack

When Strategy Beats Budget

+21% EngagementZero Ad Spend
meta ads · volopay
Meta UGC
Meta UGC · Volopay

Selling B2B Like It's B2C

13% CVR Lift68% Lower CPL
Beyond the Day Job

Continuous Learning

Running campaigns by day, building frameworks on the side.

GoPMM Cohort · Executive PMM Strategy

Inside the GoPMM Cohort: Cracking RazorpayX's Positioning in a $42B Market

RazorpayX sits inside a brand that's both its biggest asset and its biggest liability. This project built the GTM architecture for that tension: hybrid positioning, sequential trust mapping, expansion loops in a $42B market.

9 Weeks Hybrid GTM $42B Market
View Strategic Architecture
GoPMM Cohort 2
GoPMM Cohort 2
GoPMM Cohort 2
GoPMM Cohort 2
Capstone Project · Executive PMM

Inside the GoPMM Cohort: Cracking RazorpayX's Positioning in a $42B Market

9 Weeks $42B Market
Design Work

I Can Ship Without
a Designer in the Room

Not a designer by trade — but I can produce launch-ready visuals, decks, and ad creatives when the team is small and speed matters.

Design Work · Volopay · InterviewBuddy · AI SEO

The Eye Decides Before the Brain Does

Film poster design taught me hierarchy, contrast, and what the eye goes to first. Here's that instinct applied to B2B: landing page iterations, ad creative variants with conversion hypotheses, and a full AI SEO page breakdown.

Landing Pages Ad Creatives CRO Annotations
See the Work
design-work · figma + ps
Design work cover
Design work
Design Work · Volopay · InterviewBuddy · AI SEO

The Eye Decides Before the Brain Does

Landing Pages Ad Creatives
Few Words of Appreciation

What they say

★★★★★

"Working with Vinay was a true pleasure. As a hard-working individual and a solid team player, he consistently exceeded expectations. His positive attitude and strong work ethic were inspiring."

Pranav
Pranav Harish
Head of Growth @ Volopay
★★★★★

"Working with Vinay at Revv Growth has been a great experience. He leads with clarity, stays calm under pressure, and always makes sure the team knows the bigger goal. He is truly multi-talented."

Enakshi
Enakshi Saha
Growth Marketer @ Revv Growth
★★★★★

"Vinay is someone who is exceptionally smart when it comes to running ads on various channels, especially Facebook. Super proactive and is someone with whom working is very easy."

Rajveer
Rajveer Singh
Growth at Volopay
★★★★★

"Vinay is a product marketer who excels at turning complex technology into clear, revenue-driving narratives. He played a key role in repositioning our product, leading to an increase in qualified leads, and collaborated on a website revamp that significantly improved engagement and demo conversions."

Madhu Babu
Madhu Babu
Chief of Operations, VDO Intel
★★★★★

"Working with Vinay was a true pleasure. As a hard-working individual and a solid team player, he consistently exceeded expectations. His positive attitude and strong work ethic were inspiring."

Pranav
Pranav Harish
Head of Growth @ Volopay
★★★★★

"Working with Vinay at Revv Growth has been a great experience. He leads with clarity, stays calm under pressure, and always makes sure the team knows the bigger goal. He is truly multi-talented."

Enakshi
Enakshi Saha
Growth Marketer @ Revv Growth
★★★★★

"Vinay is someone who is exceptionally smart when it comes to running ads on various channels, especially Facebook. Super proactive and is someone with whom working is very easy."

Rajveer
Rajveer Singh
Growth at Volopay
★★★★★

"Vinay is a product marketer who excels at turning complex technology into clear, revenue-driving narratives. He played a key role in repositioning our product, leading to an increase in qualified leads, and collaborated on a website revamp that significantly improved engagement and demo conversions."

Madhu Babu
Madhu Babu
Chief of Operations, VDO Intel
Let's Talk

Looking for a PMM who runs campaigns and builds the narrative.

Open to Product Marketing and Growth Marketing roles at companies building something worth talking about.

Send me an email LinkedIn Book a call